Peter Max, a celebrated illustrator and graphic artist known for his vibrant contributions to Pop Art and Neo-Expressionism. Born in Germany and raised in various countries, Max’s early exposure to diverse cultures and art forms shaped his unique creative vision. Settling in New York City in the 1950s, he honed his skills at prestigious art institutions and later co-founded The Daly & Max Studio, where his iconic “un-cola” advertising campaign for 7-Up catapulted him to fame. Max’s prolific career includes significant exhibitions, the creation of presidential artworks, and official artist roles at major events. His enduring legacy reflects his boundless creativity and profound impact on contemporary art.